2455 Teller Road Thousand Oaks, California 91320 E-mail: SAGE Publications Ltd. Reference to these trademarks in no way indicates any relationship with, or endorsement by, the trademark owner. All third party trademarks referenced or depicted herein are included solely for the purpose of illustration and are the property of their respective owners. copyright law, no part of this work may be reproduced or distributed in any form or by any means, or stored in a database or retrieval system, without permission in writing from the publisher.
Los Angeles | London | New Delhi | Singapore | Washington DC | Melbourne Introducing Communication Research Paths of Inquiry Fourth Edition Donald Treadwell Westfield State University Andrea Davis Western New England University Los Angeles London New Delhi Singapore Washington DC Melbourne Copyright © 2020 by SAGE Publications, Inc.
SAGE remains majority owned by our founder and after her lifetime will become owned by a charitable trust that secures the company’s continued independence. Our growing selection of library products includes archives, data, case studies and video. SAGE publishes more than 1000 journals and over 800 new books each year, spanning a wide range of subject areas.
Introducing Communication Research Fourth Edition For Charlotte, James and Joseph Luke and Owen And for Kristina Sara Miller McCune founded SAGE Publishing in 1965 to support the dissemination of usable knowledge and educate a global community. Table of contents : Half Title Acknowledgements Publisher Note Title Page Copyright Page Brief Contents Detailed Contents List of Exhibits Preface 1 Getting Started: Possibilities and Decisions 2 First Decisions: From Inspiration to Implementation 3 Ethics: What Are My Responsibilities as a Researcher? 4 You Could Look It Up: Reading, Recording, and Reviewing Research 5 Measurement: Research Using Numbers 6 Sampling: Who, What, and How Many? 7 Summarizing Research Results: Data Reduction and Descriptive Statistics 8 Generalizing From Research Results: Inferential Statistics 9 Surveys: Putting Numbers on Opinions 10 Experiments: Researching Cause and Effect 11 Quantitative Understanding of Content: Content Analysis 12 Qualitative Understanding of Content: Rhetorical and Critical Analyses, and More 13 Qualitative Understanding of Communication Behavior:Interviews, Focus Groups, and Ethnography 14 Research Results in Print and Online: Writing and Presenting for Scholarly and Other Publics: ASA Comments Glossary Index About the Authors Citation preview
0 kommentar(er)
